Wellness Professionals: Are you “Ghosting” your clients?
June 1, 2020
Your patients put their life into your hands, and as a wellness practitioner, it’s important for them to know that you’ve got their back.
Seems like common sense right? But many of us know from personal experience, that isn’t always the case. Providers need to earn the trust of their patients, and the way to do that is with consistent and wholesome communication.
People want a trusted authority figure to offer them guidance on all of their health and wellness questions, so… be there for them! Showing up for your patients when they have questions is one of the best ways to help them feel confident in you as their provider AND in their health journey as your patient.
Simply put, you have to care about them. If you can’t do that, then your patients will go somewhere else.
Don’t just wait for your patients to come to you with their questions. Use your social media accounts to offer up the type of content that your patients are already interested in.
If you practice acupuncture, post a Q&A on what a session looks like and the benefits of regular acupuncture sessions.
If it’s allergy season, give your patients a heads-up about the types of support they will need as the seasons start to change.
Think about your patient’s needs and the questions they commonly ask. Produce as much educational content as possible so that your patients have access to reliable information about anything that may be worrying them.
A great question to ask yourself before getting started on this type of content is…
How can I go above and beyond to provide value and contribute to the quality of my patient’s health?
But keep in mind…
You’re not trying to constantly sell them your services or present them with a new offer.
The whole point of creating an in-depth stream of communication with your patients is to connect with them, understand their needs, and give them a reason to trust you with their health.
Managing communication with your patients can be simple. Organize your thoughts, make a plan, and a monthly schedule. Use a calendar to stay on track and streamline the process. Your plan should include…
- 4 topics you want to share with your patients (1 per week)
- Recipes
- Your favorite reading materials
- Supplement of the week
- Current health topics or FAQs
- A list of Frequently Asked Questions and your answers
- What are your patient’s most frequent concerns?
- How can you make their interaction with you even better?
- A list of channels you want to connect through. (Get creative!)
- Weekly email
- Facebook / Instagram
- YouTube
- Sponsored events with a business you support
- A schedule for when and where each piece of content will be released
Consistent and wholesome contact with your patients is absolutely essential for building relationships that will last long-term. Ghosting your patients by showing up for a while and then disappearing after a while is never allowed!
Set aside a few hours at the beginning of the month to gather all of the necessary information and start creating your content. Planning and scheduling this process makes communication with your patients easy and consistent. You’ll never miss a beat!
By interacting with your patients in an authentic way, you’ll encourage them to find even more ways to live a healthier lifestyle and of course, they will want to do that with you!
